Paddy Power affiliates: non-payment on �2500 deposit and breach of contract

I recently removed Paddy Power for rogue behaviour after the casino attempted to renege on a player payment for bogus reasons, breaching their terms and conditions in the process.

It’s now the turn of the Paddy Power affiliate programme to play games with one of their customers, again regarding bogus withholding of payment and again in breach of contract.


On this latest occasion, the customer reported the affiliate programme’s justification thus in the GPWA Paddy Power discussion:

The reason why you have not earned money for that player thus far is because they signed up as a Paddy Power Casino customer but actually played on Paddy Power Games. We do not offer cross-channel commission to affiliates as standard, but may consider doing so on a case-by-case basis if we can see that they are sending us good traffic. Please also note that we do not charge for any negative earnings as a number of other affiliate programs do.

What I would say to you as a relatively new affiliate (at least to our program) is just to concentrate on building up the volume of traffic to start with, and your commission total will soon start to build. If you can generate 20 or 30 accounts like that one in the next couple of months, we?ll be happy to reward you with cross-product commission.

The rep says that “cross-channel commission” is not offered, meaning that if the link went to the the casino, but the customer played in another section of the site - sportsbook, games etc - then the referring agent doesn’t get paid.


In the first place, irrespective of the terms of the contract, this is grossly unfair. If a player reaches the Paddy Power website through an affiliate site, then that affiliate should receive credit irrespective of the particular part of the site the referring agent is linked with, as without the affiliate in question Paddy Power would never have acquired the player.

In fact, this is little more than a license to steal.


In the second place, and more importantly, Paddy Power is in fact in direct breach of their own terms and conditions:

4.2

Subject to your complying with Paddy Power's instructions with regard to tracking customers accessing the Paddy Power Sites via the Links on your Site, Paddy Power shall use all reasonable endeavours to ensure that whenever a customer links to the Paddy Power Sites through these Links and they subsequently place a bet or otherwise transact with Paddy Power, the relevant customer is identified as originating from your Site.

What they do NOT say anywhere in the terms is:

We do not offer cross-channel commission to affiliates as standard, but may consider doing so on a case-by-case basis if we can see that they are sending us good traffic.

The affiliate representative appears to have made this up - it is listed nowhere.


His latter comments bear reiterating for the sheer brass-necked attitude they demonstrate:

If you can generate 20 or 30 accounts like that one in the next couple of months, we'll be happy to reward you with cross-product commission.

Well, how nice. Since “that one” generated a �2500 deposit, then if the affiliate in question will send players worth around �75,000 in deposits, Paddy Power will honour the original terms of the contract.


What about just honouring the contract as it stands, and paying the customer?


Maybe that’s too much to expect.

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